BAT reports new categories thriving with Vuse as global leader in vapour segment

British American Tobacco (BAT) saw its new category products achieve profitability two years ahead of schedule driven by the global performance of its Vuse e-cigarette brand, the company said during the presentation of its 2023 full-year results.

However, uncertainty over the US market and a potential menthol ban there led BAT to write off £27.3bn, mainly related to its US combustible brands.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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