China: the e-cigarette market, September 2023

The Chinese vaping industry underwent a rigorous transformation in 2022, with the ban of flavoured vaping products, the introduction of a consumption tax, and the implementation of a national e-cigarette transaction platform.Closed pods are the most popular choice among vapers in China, while disposables have also gained traction, especially in the online market.The vaping industry in China is expected to face significant challenges and changes in the coming years.This report analyses the current state of the e-cigarette market in the country, how it has changed, and what to expect, covering market sizes, vaping population, retail channels, form factors and flavour bans.
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Table of contents

  1. Executive summary
  2. Smoking rates
  3. Vape market
  4. Market size and population
  5. Retail channels
  6. Product type usage
  7. Hardware
  8. Consumables
  9. Future outlook

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