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News analysis

Freed from ECIG, Britain’s VIP starts new life as subsidiary of BAT

Written by || 31st May 2017 || News analysis | Companies | Marketing and Retailing | GeographiesEurope United Kingdom

The Nicoventures subsidiary of British American Tobacco (BAT) has bought British e-cig retailer and e-liquid brand VIP, just weeks after it went into insolvency over an unpaid tax bill.
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Freddie Dawson

Senior news editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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