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Market reports

Greece focus group would recommend IQOS ahead of vaping

Written by || 19th October 2018 || Market reports , Topic market reports | Consumers | Marketing and Retailing | Nicotine | TPD | Europe Greece

An ECigIntelligence-conducted a focus group with eight Greek IQOS users. We found that health was given as the main motivation to start using IQOS, while friends were the main influence. The participants reported a negative first opinion about IQOS, however that changed while they were using the product. All of the participants said they would recommend IQOS ahead of vaping.

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Stavroula Anastasopoulou

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