An ECigIntelligence-conducted a focus group with eight Greek IQOS users. We found that health was given as the main motivation to start using IQOS, while friends were the main influence. The participants reported a negative first opinion about IQOS, however that changed while they were using the product. All of the participants said they would recommend IQOS ahead of vaping.
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All you need to know to succeed in the Chinese market
New exclusive report: E-cigarettes in China: market, regulation and outlook
Looking for market trends and commercial opportunities in one of the fastest-growing e-cigarette markets in the world? If you want to identify the latest trends developing in the Chinese e-cigarette market, and ensure that products and business activities are fully compliant with Chinese regulation, then this new report is for you!