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News analysis

Imperial to be more ‘prudent’ after tobacco-alternatives revenues slip

Written by || 17th November 2020 || News analysis | Companies | Major brands | Europe United Kingdom

Imperial Brands has revealed that net revenue from its next-generation portfolio declined by 27% in the year to September and announced that it will take a “more prudent approach” in its business model from now on
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“Imperial to be more ‘prudent’ after tobacco-alternatives revenues slip”








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    This article was written by one of ECigIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual vaping markets. For a full list, please see our Who We Are page.

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