Japan: the e-cigarette market, November 2022

The Japanese vaping market has seen a 13% increase from 2021 to 2022.

Nicotine-containing e-cigarette products cannot be sold without a pharmaceutical licence, but they can be purchased by private import.

Japan is the biggest heated tobacco market in the world, which affects the growth of the e-cigarette market.

This report analyses the current state of the Japanese e-cigarette market and how it has changed over the last few years, covering everything from market sizes, vaping population and retail channels to e-liquids and hardware.

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Table of contents

  1. Executive summary
  2. Tobacco market
  3. Vaping market
  4. Market size and vaping population
  5. Retail channels
  6. Hardware
  7. E-liquid
  8. Heated tobacco
  9. Associations

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