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Juul Labs has lodged a complaint with the US International Trade Commission (ITC) against products it says infringe Juul’s patents by copying its “technological innovations” and “elegant designs”.
The e-cigarette manufacturer, which has itself faced multiple allegations of appealing to young people, says: “In contrast to Juul’s products, many of the accused copycat products include inappropriate flavors, seemingly directed to attract underage users – flavors like ‘Bubble Bubble’, ‘Apple Juice’ and ‘Sour Gummy’.
“Similarly, whereas Juul Labs applies strict age-gating when selling its products through its website, many of the accused products appear to be sold with little or no real age-verification processes.”