E-cigarettes in Switzerland

This page includes all of our content relating to Switzerland, including our full-length market and regulatory reports, our extensive news coverage – both business and regulatory – our numerous trackers and databases, as well as our live alerts.

Brands trackers
Our online price benchmarking project, analysing multi-brand retail websites in selected vape markets
More Brands trackers
Flavour & nicotine trackers
Analytical insights of the most significant vaping flavours and nicotine strengths
More Flavour & nicotine trackers
Databases
User-friendly databases with key global analysis, statistics, directories and more
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Marketing & retailing
News and updates about the vaping industry, with a specific focus on the marketing and retailing side of the sector
More Marketing & retailing
Charts and infographics
A brief highlight of what can be found in our full-length e-cigarette market reports
More Charts and infographics

Future of e-cigarettes in Switzerland

Home to around 8.4m people, Switzerland is one of the richest countries in the world per capita. It is known for its lenient tobacco regulations – it has not ratified a global tobacco control treaty – yet despite this Switzerland’s smoking rate was 23% in 2019, lower than neighbouring France or Germany. Furthermore, according to a World Health Organization (WHO) study in 2018, smoking prevalence is falling every year and the WHO estimates this trend will continue for the next five years.

Switzerland was also one of the first markets where heated tobacco products were launched. By 2022, all e-cigarettes will be regulated along with the tobacco products under federal law. The intention of the Federal Tobacco Products Act is to guarantee uniform regulation across Switzerland, but cantons will be entitled to implement stricter regulations.

The law distinguishes between e-cigarettes (both nicotine-containing and nicotine-free) and tobacco products.

Non-nicotine e-cigarettes will have some of the provisions of the Tobacco Act applied to them, notably with respect to advertising restrictions, thus going beyond the TPD. Besides that, they will continue to be regulated as consumer products under the Federal Act on Food Safety.