E-cigarettes are considered as tobacco products and so follow the same regulation. The associations in South Africa have asked the government to distinguish them and to consider e-cigarettes as a healthier product than tobacco. During lockdown, the government banned the sale of all tobacco products – including e-cigarettes – but this regulation was not respected, and the illegal market grew. This report offers a summary view of the market in South Africa, covering market size, brands, pricing, distribution channels and more.