Mods and starter kits take larger slice of US vape store revenues

An ECigIntelligence survey of US vape stores found that while monthly revenues have remained at the same level as they were in 2016, a lower proportion is now generated by the sale of e-liquids, with mods and starter kits showing a significant increase in sales.

The survey of 1003 stores, carried out in July and August 2017, found that the average number of e-liquid bottles sold had not changed, although the popularity of 15ml and 60ml bottles had increased.

There was no significant change in the popularity of nicotine strength and flavours: 30mg/ml remains the most popular strength e-liquid, with fruit the most popular type of flavour.

Subscribe to our Newsletter

Join in to hear about news, events, and podcasts in the sector

    See more

    There has been an increase in the number of stores that sell only in-house branded e-liquids, which generally sell better than third party brands in stores that sell both.

    Naked 100 has shot up dramatically since 2016 to become by far the most popular e-liquid brand.

    The announcement by the Food and Drug Administration (FDA) that it was relaxing immediate requirements under the deeming regulations caused the vast majority of respondents to declare a very optimistic view of the industry, up 25% on the number before the announcement.

     

    Author default picture

    ECigIntelligence

    This article was written by one of ECigIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual vaping markets. For a full list, please see our Who We Are page.

    Our Key Benefits

    The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

    ECigIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

    • Stay informed of any legal and market change in the sector that impacts your organisation
    • Maximise resources by getting market and legal data analysis daily in one place
    • Make smart decisions by understanding how the regulatory and market landscape evolves
    • Anticipate risks in your decisions by monitoring regulatory changes that impact your organization