Mods and starter kits take larger slice of US vape store revenues

An ECigIntelligence survey of US vape stores found that while monthly revenues have remained at the same level as they were in 2016, a lower proportion is now generated by the sale of e-liquids, with mods and starter kits showing a significant increase in sales.

The survey of 1003 stores, carried out in July and August 2017, found that the average number of e-liquid bottles sold had not changed, although the popularity of 15ml and 60ml bottles had increased.

There was no significant change in the popularity of nicotine strength and flavours: 30mg/ml remains the most popular strength e-liquid, with fruit the most popular type of flavour.

There has been an increase in the number of stores that sell only in-house branded e-liquids, which generally sell better than third party brands in stores that sell both.

Naked 100 has shot up dramatically since 2016 to become by far the most popular e-liquid brand.

The announcement by the Food and Drug Administration (FDA) that it was relaxing immediate requirements under the deeming regulations caused the vast majority of respondents to declare a very optimistic view of the industry, up 25% on the number before the announcement.


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