In our latest conversations with French e-cig users we find that vape stores are the main channel for e-liquids, while hardware is generally purchased online. Respondents also remain very critical of the tobacconist channel. The French market appears to be sophisticated, where advanced open devices dominate, and most participants have at least one secondary device which tends to be an advanced open system. The main reason for the secondary device was the option of having more than one flavour available. DIY e-liquids are popular due to lower price and customisation options.
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