E-cigarettes in France

Having transposed the EU TPD in 2016, France has a fairly thriving vaping market that continues to grow. This page provides all of our material relating to France and its vaping market. This includes all of our full-length French market and regulatory reports, our extensive news coverage – both business and regulatory – our numerous trackers and databases, as well as our live alerts.

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Brands trackers
Our online price benchmarking project, analysing multi-brand retail websites in selected vape markets
More Brands trackers
Flavour & nicotine trackers
Analytical insights of the most significant vaping flavours and nicotine strengths
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User-friendly databases with key global analysis, statistics, directories and more
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Vaping landscape in France

In May 2016, France transposed the European Union’s Tobacco Products Directive (TPD). Under this legislation, manufacturers and importers are only allowed to market e-cig products if they have them notified. Generally, product notifications must be submitted six months before the product is to be placed on the market.

The notification process is managed by the French Agency for Food, Environmental and Occupational Health and Safety (ANSES).
France is a highly centralised country, and any decision that could have a major impact on the e-cig industry will only be made by the central government in Paris, as was the case when the TPD was transposed.

France signed the World Health Organization’s (WHO) Framework Convention on Tobacco Control in 2003. According to the results of Baromètre santé 2017, which were published in May 2018, in 2017, 31.9% of French adults between the ages of 18–75 smoked at least occasionally, and 26.9% daily.

France is – together with the UK – Europe’s most important market for e-cigs.