In our latest look at Canada, we find that open system products dominate, taking up approximately 85% of the Ontario market, with a high prevalence of basic models. Most sales come through the offline channel, and we believe there are around 400 vape stores in Ontario, predominantly independents. Online analysis found 12 out 20 top national websites operate from Ontario. Furthermore, Ontario is the home province for multiple Canadian e-liquid brands. A new bill – The Smoke-Free Ontario Act – will provide a very restrictive legal framework. We believe this bill will have a negative impact on the growth and development of e-cig market.
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