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Pakistan is traditionally known as a tobacco-prone society and the number of vapers is also growing steadily. The market is likely to expand as more affordable options – like disposable vapes – gain popularity, as the high price of vapes limits the consumer base to the middle-high-income groups.
The market for vaping products is experiencing a transformation, as consumers shift from more complex open systems like advanced and basic kits to easier-to-use open-pod systems, pre-filled pods, and disposables. As the total vaping population has increased, the share of users for advanced and basic open kits has started trending down, but in terms of total users, the decline for these form factors has begun in the last few years, driven by growth in the closed-system segment as well as the open pods.
This report explores the e-cigarette market in Pakistan, covering areas such as regulation, market size, retail channels, e-liquids and more.
