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Consumer survey report: UK channels show different brand popularity

Photo credit: Alev Takil
Published: 11th March 2020 | No. pages: 17
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Description

ECigIntelligence carried out a survey of almost 500 open system e-cigarette users in the UK in order to gain an understanding of their preferred device, brand, channel nicotine strength and purchase spend. This market report provides detailed analysis of the general consumer patterns and behaviours of open system users in the UK market.

ECigIntelligence does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of ECigIntelligence, does not accept any liability or responsibility for information or views published.
Please see this page for a detailed description of our methodology. Please Contact us for a detailed description of our methodology.

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Reasons to buy

This report will help you understand usage patterns and consumer preferences in the UK market. Get essential information to help understand what your consumers use against your product offering. In this report, you will find information about the most popular flavours, purchase channel, brands, nicotine strength and the different e-liquid types, as well as other invaluable data to help you analyse usage rates and get a full picture of the open system category in the UK.

Table of contents

1 Executive summary
2 Introduction
3 Methodology and demographics
4 Main device type
5 Multi-device type usage
6 Retail channels used to buy open system products
7 Refillable pod devices
8 Basic and advanced open system devices
9 E-liquids – type and format used
10 Ready-to-use e-liquid
11 Shake and vape e-liquids
12 Average spend

Methodology

Data was collected in February 2020 via a third-party consumer panel provider and demographic quotas were set for the data collection. We aimed for national representation in terms of gender, a skew towards younger age groups to represent the vaping population, and a balanced geographical distribution to represent all regions equally. We did not pre-target for any consumer type, respondents were registered on natural fallout if qualified in the filter questions. We accepted respondents if they:

  • – used e-cigarettes at least once a month
  • – used an open system e-cig at least once a month
  • – were over 18 years old
  • – were currently living in the UK.

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Description

ECigIntelligence carried out a survey of almost 500 open system e-cigarette users in the UK in order to gain an understanding of their preferred device, brand, channel nicotine strength and purchase spend. This market report provides detailed analysis of the general consumer patterns and behaviours of open system users in the UK market.

ECigIntelligence does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of ECigIntelligence, does not accept any liability or responsibility for information or views published.
Please see this page for a detailed description of our methodology. Please Contact us for a detailed description of our methodology.

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