China’s domestic e-cigarette market has quietly grown to become the world’s third-largest by value. With relatively low vaping prevalence, high smoking rates and a huge population, it has significant potential for further growth.
But it is also a market that faces challenges unlike any other, most notably the presence of a tobacco monopoly whose attitude toward the independent vapour sector is still undetermined.
This report examines key aspects and drivers of the current Chinese market, including shifts in consumer preferences, the changing role of retail channels, and the major players, led by Relx.
It also includes a comprehensive survey of Chinese vapour regulation both at a national level and in six specific areas of the country, including Hong Kong, Macau and Shanghai. Among the regulatory topics covered in detail are restrictions on ingredients, hardware, and retailing.
E-cigarettes in China: market, regulation and outlook provides a comprehensive examination of the commercial, legal and political situation for e-cigarettes in China, and an evaluation of likely scenarios for market development.