Nicotine-free e-cig products and devices are not tackled by tobacco-related legislation and are subject to general consumer safety regulation. Nicotine-containing e-cigarette products cannot be sold in Japan without a pharmaceutical licence, but limited imports are allowed for personal use. This report provides an overview of the current laws and restrictions around e-cigs in Japan, focusing on areas such as advertising, labelling and packaging, age and product restrictions, and taxation and enforcement.
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