Regulatory report: United Arab Emirates (UAE), October 2021

The United Arab Emirates (UAE) legalised the use and distribution of e-cigarettes in April 2019. It regulates ingredients, labelling, taxation, advertising and retail outlets. Maximum nicotine concentration is set at 20 mg per ml. Volume of e-liquid tanks is limited to 10 ml and refills to 50 ml. Both nicotine-containing and nicotine-free products must be authorised by the Ministry of Industry and Advanced Technology (previously ESMA). Tax at a rate of 100% of the retail value applies to devices and e-liquids.

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Table of contents

  1. Executive summary
  2. Outlook
  3. UAE: the basics
  4. National regulatory framework
  5. Age restrictions
  6. Product restrictions
  7. Labelling and packaging
  8. Obligation to notify
  9. Retail channel restrictions
  10. Public usage
  11. Advertising and marketing
  12. Taxation
  13. Relevant laws
  14. Relevant bodies

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