Retail channels report: Italian market adapts quickly to changing situation

Italy has been traditionally dominated by physical vape shops, and while this is partly due to the online ban put in place in 2018, the outbreak of vaping-associated lung injury (EVALI) and the Covid-19 pandemic substantially changed the market. This report examines this topic in more depth and expands our 2019 analysis into the Italian market’s two other main retail channels: online retailers and tobacconists.