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Italy: online sales lead the way

In our latest report on the Italian market, we see that online remained the largest e-cig sales channel in 2016, with a significant increase in traffic early last year reflecting an increased e-cig usage during this period. However, Italy's leading online retailers have significantly less traffic than in comparable e-cig markets such as the UK and France - and like other e-cig markets, leading online retailers drive the majority of traffic in the sector.

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