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Market reports

Italy: online sales lead the way

Written by || 21st February 2017 || Market reports , Topic market reports | Marketing and Retailing | Europe Italy

In our latest report on the Italian market, we see that online remained the largest e-cig sales channel in 2016, with a significant increase in traffic early last year reflecting an increased e-cig usage during this period. However, Italy's leading online retailers have significantly less traffic than in comparable e-cig markets such as the UK and France - and like other e-cig markets, leading online retailers drive the majority of traffic in the sector.
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This article was written by one of ECigIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual vaping markets. For a full list, please see our Who We Are page.

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