Switzerland may ease proposed ban and allow advertising of tobacco alternatives

Some advertising of tobacco products will likely be allowed to continue in Swiss print media, after legislators voted against a proposed complete ban.

The Council of States has approved a suggestion by its Commission for Social Security and Health (SGK-S) to amend several aspects of the Federal Council’s proposed restrictions on advertising.

The Federal Council’s plan, implementing an initiative called “Yes to the protection of children and young people against tobacco”, which was adopted in February 2022, introduces widespread restrictions on advertising tobacco and alternative products and is expected to come into force in 2026.

Read full article
I'm already a subscriber
Author default picture


This article was written by one of ECigIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual vaping markets. For a full list, please see our Who We Are page.

Our Key Benefits

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

ECigIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

  • Stay informed of any legal and market change in the sector that impacts your organisation
  • Maximise resources by getting market and legal data analysis daily in one place
  • Make smart decisions by understanding how the regulatory and market landscape evolves
  • Anticipate risks in your decisions by monitoring regulatory changes that impact your organization