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News analysis

Targeting smokers doesn’t make ads acceptable, says UK advertising regulator

Written by || 27th September 2023 || News analysis | Marketing and Retailing | Regulation and Legislation | GeographiesEurope United Kingdom

A decision this week by the UK advertising regulator highlights the pitfalls facing vapour companies in promoting their products online.

The Advertising Standards Authority (ASA) upheld a complaint against Relx for a simple advertisement promoting a discount and four different e-cigarettes that appeared on the Dailymotion website.

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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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