UK ASA and Elf Bar clash again, this time over accusations of greenwashing in ads

A lack of information on how to recycle vaping products has led to a marketing campaign by Elf Bar running afoul of the UK’s Advertising Standards Authority (ASA) following accusations of greenwashing.

The global owner of the Elf Bar brand, Imiracle, placed a series of advertisements on posters and digital billboards in the UK advertising two vaping products, including the new Elf Bar 600V2, along with the recycling symbol and the statement “Recycling for a Greener Future GreenAwareness”.

Read full article
I'm already a subscriber

Freddie Dawson

Managing editor, news
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

Our Key Benefits

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

ECigIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

  • Stay informed of any legal and market change in the sector that impacts your organisation
  • Maximise resources by getting market and legal data analysis daily in one place
  • Make smart decisions by understanding how the regulatory and market landscape evolves
  • Anticipate risks in your decisions by monitoring regulatory changes that impact your organization