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News analysis

UK bill to ban e-cig marketing to kids may signal start of tougher vaping regulation

Written by || 29th September 2023 || News analysis | Flavours | Marketing and Retailing | Policy and Politics | Regulation and Legislation | GeographiesEurope United Kingdom

The era of light-touch vaping regulation in the UK may be over. A range of bills, consultations and proposals are looking at ways to increase regulatory scrutiny on vaping products as concerns rise about youth uptake and environmental impact.

Recently, an opposition Labour Party member of parliament (MP), Helen Hayes, proposed a bill prohibiting e-cigarettes from being advertised, branded and packaged in a way that is appealing to children, including online.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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