The report provides a comprehensive overview for the e-liquid products that are available in the top ten online vendors in the UK using a sample of over 1400 e-liquid products and more than 140 brands. Insight is given into factors such as the number of products available the top five multi-brand online vendors, how many products belong to specific flavour categories and countries of origin of these products. In addition, analysis is also made on the brand level showing how many products do e-liquid brands have and examples of how brands have different product ranges to appeal to different consumers.