Jon Bruford, Author at ECigIntelligence

Graphic: Japan heated tobacco and e-cig usage rates, April 2019

Written by Jon Bruford || 11th October 2019 || Infographics |

This graphic comes from the ECigIntelligence April 2019 Japan market report which showed that Japan now has more heated tobacco users than e-cig...

Graphic: Belgium – notified e-cig kit types, June 2019

Written by Jon Bruford || 10th October 2019 || Infographics |

This graphic comes from the ECigIntelligence June 2019 Belgium market report which show the rise of ultraportables in the...

ASH report: half as many vapers as smokers in UK; dual users down

Written by Jon Bruford || 24th September 2019 || News analysis |

New data has been published by UK anti-smoking charity Action on Smoking and Health (ASH) to show that there are now half as many vapers in the UK as smokers, with 3.6million people vaping compared to 7.2m smokers...

Graphic: US survey – important factors for purchasing e-liquid, May 2019

Written by Jon Bruford || 9th August 2019 || Infographics |

This graphic comes from the ECigIntelligence May 2019 US survey which explores consumer e-liquid preferences, choices and behaviours based on our consumer survey conducted in December...

How top U.S. e-cig brands succeed in traditional channels

Written by Jon Bruford || 27th September 2016 || Country market reports , Market reports |

ECigIntelligence analyses the seven leading e-cig brands in mainstream U.S. retail, aiming to understand and explain the factors that have led to their success in these channels. How do the best-known brands fare, and how have the market...

European retailers face complex rules on in-store marketing

Written by Jon Bruford || 20th September 2016 || Regulatory reports , Topic regulatory reports |

ECigIntelligence has taken an in-depth look at the current situation for e-cigarette point of sale advertising in six of the biggest e-cig markets in Europe, offering guidance on what can and can’t be done in-store. It is important...

Report: Netherlands market shrinks but promises stability

Written by Jon Bruford || 1st September 2016 || Country market reports , Market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the Netherlands or the advanced search page. Executive summary Market size is down, but tending to stabilise without further decline...

Exclusive Platinum subscriber download: the TPD era guide

Written by Jon Bruford || 18th August 2016 || Regulatory reports , Topic regulatory reports |

ECigIntelligence recently published a new guide to Europe’s post-Tobacco Products Directive era, a 152-page book packed with information every e-cig business needs to conduct business in the world’s largest economic area. ECigIntelligence Platinum subscribers can download a complimentary...

Irish regulatory report: TPD law includes unusual packaging rule

Written by Jon Bruford || 12th August 2016 || Country regulatory reports , Regulatory reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Ireland or the advanced search page. Executive summary Ireland’s transposition of the TPD has been quite straightforward, with no tax on...

Regulatory report: Estonia, Latvia, Lithuania

Written by Jon Bruford || 3rd August 2016 || Country regulatory reports , Regulatory reports |

There may be more recent ECigIntelligence reports on these territories. Please visit the full list of regulatory reports, or the advanced search page. Executive summary Estonia, Latvia and Lithuania are often collectively known as the Baltic...

Sweden can expect post-TPD e-cig growth

Written by Jon Bruford || 17th June 2016 || Country market reports , Market reports |

In this report we look at Sweden, an expanding market where further growth is expected into 2017, helped by the easing of certain aspects of regulation in the country due to implementation of the Tobacco Products...

Norway sees steady e-cig growth despite competition

Written by Jon Bruford || 17th June 2016 || Country market reports , Market reports |

In this in-depth report we look at Norway, where use of e-cigs seems to have a strong health slant. Snus is highly prevalent in the country and is clearly entrenched competition to e-cigs, potentially meaning the cap on...

Finland growth thanks to regulatory easing

Written by Jon Bruford || 17th June 2016 || Country market reports , Market reports |

In this in-depth report we focus on Finland, a market we estimate to be worth roughly US $12 million, around 12% growth from 2014. We expect the market to growth further into 2017, helped by easing of...

Denmark vaper population stalls; light growth expected

Written by Jon Bruford || 15th June 2016 || Country market reports , Market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Denmark or the advanced search page. Executive summary For 2016 we estimate the Danish market to be roughly US $26...

Belgium: growth seen continuing despite online sales ban

Written by Jon Bruford || 10th June 2016 || Country market reports , Market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Belgium or the advanced search page. Executive summary We estimate the 2016 Belgian market to be worth around €33m. This...

U.S. market size: how we calculated the key numbers

Written by Jon Bruford || 3rd June 2016 || Country market reports , Market reports |

This methodology accompanies the recent report that reveals closed systems and dual use are widespread in the U.S. market. There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United States or the advanced...

Germany’s post-TPD journey begins; further rules on the way

Written by Jon Bruford || 1st June 2016 || Country regulatory reports , Regulatory reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Germany or the advanced search page. Executive summary On 20th May, the European Union’s (EU’s) Tobacco Products Directive (TPD) came...

Hardware top tier: leading U.S. mod and tank brands profiled

Written by Jon Bruford || 27th May 2016 || Market reports , Topic market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United States or the advanced search page. An Excel spreadsheet with information on a further ten brands accompanies this report and...

Major changes to Europe’s e-cig sales channels imminent

Written by Jon Bruford || 13th May 2016 || Market reports , Topic market reports |

From May 2016, e-cig sales channels will be reduced in some European countries when the Tobacco Products Directive comes into force. This report looks at the details, including restrictions on distance sales, the imposition of age verification checks,...

UK regulatory and medical bodies proffer broad views before TPD

Written by Jon Bruford || 11th May 2016 || Regulatory reports , Topic regulatory reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United Kingdom or the advanced search page.
Executive summary England’s much lighter-touch approach to regulation quite different...

UK fragmented on regulation as TPD fast approaches

Written by Jon Bruford || 10th May 2016 || Regulatory reports , Topic regulatory reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United Kingdom or the advanced search page. Introduction As ECigIntelligence predicted, the British government has transposed the TPD with...

Closed systems and dual use widespread in U.S. market

Written by Jon Bruford || 4th May 2016 || Market reports , Topic market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United States or the advanced search page. Executive summary We surveyed more than 2000 vapers in United States, the world’s...

Slovenia’s tough post-TPD regime: no advertising, no online sales

Written by Jon Bruford || 28th April 2016 || Country regulatory reports , Regulatory reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the full list of regulatory reports, or the advanced search page. Executive summary E-cigarettes are not currently regulated in Slovenia. However, a strict regime...

Austria poised to enter stricter post-TPD regulatory landscape

Written by Jon Bruford || 27th April 2016 || Country regulatory reports , Regulatory reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the full list of regulatory reports, or the advanced search page. Executive summary E-cigarette products are currently unregulated in Austria, so they are...

Spain: slow recovery for retail as TPD implementation nears

Written by Jon Bruford || 20th April 2016 || Country market reports , Market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Spain or the advanced search page. Executive summary Little seems to have changed in the Spanish market since our report in...

Belgium: e-cigs become consumer products, but tough rules likely

Written by Jon Bruford || 15th April 2016 || Country regulatory reports , Regulatory reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Belgium or the advanced search page. Executive summary
Nicotine-containing products will become legal for the first time in Belgium,...

Malaysia prospects not bright with bans on horizon: report

Written by Jon Bruford || 25th March 2016 || Country market reports , Market reports |

This report gives an overview of the Malaysian e-cigarette market, which is currently under huge pressure from government regulations. Various data collection methods were used, including online research, phone and face-to-face interviews to estimate the number of e-cig...

Denmark: draft TPD law will end licensing requirement

Written by Jon Bruford || 17th March 2016 || Country regulatory reports , Regulatory reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Denmark or the advanced search page. Executive summary Nicotine-containing e-cigarettes can’t be sold or advertised without a medical licence in...

Innovation and intellectual property rights for the e-cig industry

Written by Jon Bruford || 1st March 2016 || News analysis |

Executive summary The growth of e-cigarette popularity has been accompanied by a growing number of patent applications and disputes. The World Intellectual Property Office (WIPO) registered more than 1000 patents with the word “electronic cigarette”...

The Mexican e-cig market: big potential but no large brands

Written by Jon Bruford || 24th February 2016 || Country market reports , Market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Mexico or the advanced search page. Executive summary The Mexican market is small, but with good growth potential. Retailing e-cigs requires...

Article 20 of the EU TPD: what e-cig companies must do

Written by Jon Bruford || 19th February 2016 || News analysis |

The European Union’s looming Tobacco Products Directive (TPD) includes an obligation for companies to notify authorities with detailed information on e-cig products – for example emissions, toxicology, and product components. ECigIntelligence outlined some of this in a recent...

Romania regulatory report: tax regime in place, TPD on the way

Written by Jon Bruford || 14th February 2016 || Country regulatory reports , Regulatory reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the full list of regulatory reports, or the advanced search page. Executive summary
Tax is levied on e-cigs and e-liquid from 1st...

Netherlands TPD report

Written by Jon Bruford || 5th February 2016 || Country regulatory reports , Regulatory reports |

E-cigarettes are legal in the Netherlands, and are currently regulated as consumer products. But from May 2016, new regulations transposing the EU Tobacco Products Directive will enter into force. Our report examines current and future regulation of e-cigarettes...

In depth update: e-cigarette regulation in Croatia, 2016

Written by Jon Bruford || 28th January 2016 || Country regulatory reports , Regulatory reports |

Regulatory landscape • Current national regulatory framework • Age restrictions • Packaging and product restrictions • Public usage • Advertising and marketing restrictions • Case law • Taxation • Enforcement • The missing pieces from the TPD...

Philippines unregulated but local laws on horizon

Written by Jon Bruford || 28th January 2016 || Country regulatory reports , Regulatory reports |

In the Philippines e-cigs are regulated as any other consumer product, therefore, the e-cig industry is largely unrestricted; in other words, very few product limitations apply, public usage and advertising is permitted, and e-cigs can be sold in...

Smaller retailers struggle in Athens e-cig market

Written by Jon Bruford || 26th January 2016 || News analysis |

E-cig retailers in the Greek capital Athens remain positive despite smaller stores struggling, with continuing growth giving some grounds for...

Report: room for growth in Greek market

Written by Jon Bruford || 24th January 2016 || Country market reports , Market reports |

The report examines the market of electronic cigarettes in the country with the highest tobacco smoking prevalence rate in Europe. The summary of the electronic cigarette market in Greece offers insight into the key metrics: market size, vaping...

Updated: Germany’s draft TPD plans and beyond

Written by Jon Bruford || 19th January 2016 || Country regulatory reports , Regulatory reports |

Introduction • Regulatory landscape • Current national regulatory framework • National regulatory framework post-TPD • Age restrictions • Product restrictions • Ingredients • Labelling and packaging • Product notification • Annual reporting • Vigilance • Retailing • Public...

Spanish regulation: TPD looms, regions react

Written by Jon Bruford || 15th January 2016 || Country regulatory reports , Regulatory reports |

Executive Summary The Spanish regulator has initiated the process to transpose the TPD and regulate e-cigs: Advertising, promotion and sponsorship will mainly be restricted in line with the TPD Harsher public usage restrictions...

Italy in-depth: preparing for the TPD

Written by Jon Bruford || 31st December 2015 || Country regulatory reports , Regulatory reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Italy or the advanced search page. Executive Summary
A draft legislative decree fully transposing the TPD is currently in...

Malaysia’s e-cig landscape, 2015

Written by Jon Bruford || 30th December 2015 || Country regulatory reports , Regulatory reports |

Executive Summary In Malaysia, the manufacture, distribution or sale of nicotine-containing e-cigarettes and e-liquids requires a pharmaceutical or medical license. Non-nicotine e-cigarettes and e-liquids are treated as consumer products. Lack of enforcement implies...

Regulatory report: France, December 2015

Written by Jon Bruford || 24th December 2015 || Country regulatory reports , Regulatory reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for France or the advanced search page. Executive summary
One of the largest e-cig markets, France has enacted regulations specific to...

UK online e-liquid product diversity overview and data analysis

Written by Jon Bruford || 22nd December 2015 || Market reports , Topic market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United Kingdom or the advanced search page. ECigIntelligence’s Dan Irwin-Brown and Nikita Dzhain have compiled a fascinating report detailing the breadth of product available...

UK online e-liquid analysis

Written by Jon Bruford || 1st December 2015 || Market reports , Topic market reports |

The report provides a comprehensive overview for the e-liquid products that are available in the top ten online vendors in the UK using a sample of over 1400 e-liquid products and more than 140 brands. Insight is given...

Updated: Polish e-cigarette market report and data analysis

Written by Jon Bruford || 1st December 2015 || Country market reports , Market reports |

ECigIntelligence’s Dan Irwin-Brown brings ECigIntelligence subscribers an updated market report for Poland, analysing the recent drop in e-cig prices. You can also download an Excel spreadsheet with a raft of additional information, including price points for different form...

Flavour important for under-age U.S. vapers

Written by Jon Bruford || 29th November 2015 || News analysis |

Most underage vapers in America prefer the taste of mint, clove, fruit, chocolate, or alcohol to plain nicotine juice. More than 80 per cent of the 1,450 teenage respondents who had experimented with e-cigs said that their first...

In depth: Slovakia’s e-cig regulatory landscape

Written by Jon Bruford || 23rd November 2015 || Country regulatory reports , Regulatory reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the full list of regulatory reports, or the advanced search page. Executive summary Slovakia’s provisions are largely in line with the Tobacco Products...

Market update + data analysis: Germany

Written by Jon Bruford || 20th November 2015 || Country market reports , Market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Germany or the advanced search page. ECigIntelligence’s Nikita Dzhain and Dan Irwin-Brown bring you an up-to-date analysis of the underdeveloped German e-cig market, with an invaluable...

Update: Poland market report

Written by Jon Bruford || 20th November 2015 || Country market reports , Market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Poland or the advanced search page.
Executive summary The Polish e-cigarette market for 2015 is expected to be...

In depth + data analysis: c-stores & vape shops in northeast U.S.

Written by Jon Bruford || 13th November 2015 || Market reports , Topic market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United States or the advanced search page. ECigIntelligence’s Ryan McCrossan reports on the current failure of convenience stores in the northeast U.S. as a...

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