US: the e-cigarette market – consumer survey report, October 2022

ECigIntelligence carried out e-cigarette consumer surveys in the US between November and January yearly from 2017 to 2021.

Comparisons have found that fewer consumers use secondary devices, e-liquid consumption has decreased while nicotine concentration has increased, and more people are using nicotine salts exclusively even though their overall usage has declined. The availability of flavoured e-liquids is very important for respondents, with fruit flavours consistently the most popular throughout the years.

This report outlines findings taking from our recent US e-cigarette consumer survey report, covering all areas from hardware, e-liquid and nicotine consumption, and flavours to disposables, DIYs and brands.

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Table of contents

  1. Executive summary
  2. Introduction
  3. Sample characteristics
  4. Hardware
  5. E-liquid consumption
  6. Nicotine consumption and perception
  7. E-liquid flavours
  8. DIYs
  9. Disposables
  10. Brands
  11. Retail channels

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