US: the e-cigarette market – consumer survey report, October 2022

ECigIntelligence carried out e-cigarette consumer surveys in the US between November and January yearly from 2017 to 2021.

Comparisons have found that fewer consumers use secondary devices, e-liquid consumption has decreased while nicotine concentration has increased, and more people are using nicotine salts exclusively even though their overall usage has declined. The availability of flavoured e-liquids is very important for respondents, with fruit flavours consistently the most popular throughout the years.

This report outlines findings taking from our recent US e-cigarette consumer survey report, covering all areas from hardware, e-liquid and nicotine consumption, and flavours to disposables, DIYs and brands.

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Lucas Tremlett

Head of data
Lucas holds a Bachelor’s degree in philosophy, politics and economics (PPE) from Erasmus University College in Rotterdam, and a Master’s in Political and Electoral Analysis from Carlos III University in Madrid. He has previously worked at Kieskompas, a polling company based in Amsterdam, Fundación Alternativas, a think-tank based in Madrid, and IO Investigación, a market research company also in Madrid. He has experience in academic and market research.

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