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Marketing & retailing

Young people ‘remember e-cig ads better than tobacco advertising’

Written by || 30th May 2017 || Marketing & retailing , News analysis | Health and science | Marketing and Retailing | GeographiesNorth America United States

A new study shows that e-cigarette advertising is more successful at creating brand awareness among young Americans than other tobacco-related advertising, and appears to suggest that light regulation could make e-cig ads a route towards smoking.
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Freddie Dawson

Senior news editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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