A household name, but Juul is still keen to clean up its reputation

“Do you vape, or use e-cigarettes?” “No, I juul.” The fact that’s a plausible exchange among US teenagers shows just how far Juul has come in making itself part of US life. It’s become part of the language. And that may be a double-edged sword for the company, increasing its visibility both to potential customers and the legislators worried about » Continue Reading. ...