A household name, but Juul is still keen to clean up its reputation

“Do you vape, or use e-cigarettes?” “No, I juul.” The fact that’s a plausible exchange among US teenagers shows just how far Juul has come in making itself part of US life. It’s become part of the language. And that may be a double-edged sword for the company, increasing its visibility both to potential customers and the legislators worried about » Continue Reading.

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Aidan Semmens

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

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A household name, but Juul is still keen to clean up its reputation

Aidan Semmens

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