ASA sends reality check to Relx, others posting unclear ads on social media

No posts from e-cigarette companies concerning vaping – whether advertorial or informational – should appear on Instagram, and companies are responsible for policing relevant social media content posted by affiliated influencers, even if they did not know about or approve a specific post, UK authorities have said.

Chinese e-cigarette brand Relx was investigated by the Advertising Standards Authority (ASA), following a complaint, for having an unlicensed vaping product appear in a promotional post and for not making clear the post by Geordie Shore star Louis Shaw on Instagram was an ad. Shaw made an Instagram story on 20 December 2021 showing a hand with two boxes of e-cigarettes surrounded by text saying “@RELXUK” and “GET YOUR OWN – RELAX WITH 15% OFF – LOUISXMAS15”.

...

Need help?

Contact a sales representative right now and don’t wait

Erik Galavis
+34 654 320 547
Email Erik

Restricted content. Do you want to read more?

Request report

Interested in buying?
Request more information

MORE INFO

Visit store

Check out our reports
available for purchase

View reports

Request a free sample of this report:

“ ASA sends reality check to Relx, others posting unclear ads on social media ”

    This file is not available, please fill the form to request your sample page:






    Buy report request information:

    “ ASA sends reality check to Relx, others posting unclear ads on social media ”






      No posts from e-cigarette companies concerning vaping – whether advertorial or informational – should appear on Instagram, and companies are responsible for policing relevant social media content posted by affiliated influencers, even if they did not know about or approve a specific post, UK authorities have said.

      Chinese e-cigarette brand Relx was investigated by the Advertising Standards Authority (ASA), following a complaint, for having an unlicensed vaping product appear in a promotional post and for not making clear the post by Geordie Shore star Louis Shaw on Instagram was an ad. Shaw made an Instagram story on 20 December 2021 showing a hand with two boxes of e-cigarettes surrounded by text saying “@RELXUK” and “GET YOUR OWN – RELAX WITH 15% OFF – LOUISXMAS15”.

      ...

      Benefits of subscription plans:

      • Stay informed of any legal and market change in the sector that impacts your organization
      • Maximise resources by getting market and legal data analysis daily in one place
      • Make smart decisions by understanding how the regulatory and market landscape evolves
      • Anticipate risks in your decisions by monitoring regulatory changes that impact your organization

      Need help?

      Contact a sales representative right now and don’t wait

      Erik Galavis
      +34 654 320 547
      Email Erik