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The Canadian market has grown rapidly over the past two years, largely due to the popularity of disposables. A new excise tax in July 2024 will more than double the excise rate in some provinces.
Quebec introduced a flavour ban in October 2023 and talks of a federal flavour ban have reignited. In provinces with full flavour bans, vapers still use illegal products.
More vape stores have opened in the last 12 months, especially where non-specialist stores are banned from selling flavoured e-liquids, but the number of stores has decreased in provinces with a full flavour ban.
This report analyses the current state of the Canadian e-cigarette market, how it has changed and what to expect, covering market sizes, vaping population, retail channels, form factors and flavour bans.
