Child-appealing packaging and marketing attracts FDA warning letters

The US Food and Drug Administration (FDA) recently issued warning letters to one US and four Chinese vaping companies for marketing and packaging their products in a way that may be particularly appealing to children.

This represents a departure from the sort of FDA warning letters the agency has been typically sending to vaping companies of late. These have generally revolved around unauthorised vaping products being sold by companies that have not secured a marketing authorisation order from the FDA to be marketed in the US, such as the most recent batch sent at the end of November/start of December.


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