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Country market reports

China: a market with massive potential but unusual challenges

Written by || 4th November 2016 || Country market reports , Market reports | Marketing and Retailing | Asia China

In this report ECigIntelligence takes an in-depth look at the market in China. The world's most highly populated country is for now a largely untapped potential market for e-cigarettes, despite most of the world's vaping hardware being manufactured there. The prevalence of smoking among men, the cheapness of traditional cigarettes supplied by a state monopoly industry, and the lack of desire in most smokers to give up all contribute to resistance to switching to electronic devices.
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ECigIntelligence

This article was written by one of ECigIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual vaping markets. For a full list, please see our Who We Are page.

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