Market reports

Methodology and definitions for ECigIntelligence market reports

Written by ECigIntelligence || 28th April 2017 || Market reports |

Market reports
      Market Sizing methodology   Market size estimates are based on the ECigIntelligence proprietary market model, with data cross-referenced between markets. Inputs into this model are collated through primary research conducted by and with our consultants,...

Taking e-cig advertising outdoors

Written by Freddie Dawson || 26th April 2017 || Market reports , Marketing & retailing |

EU
Europe
United Kingdom
Marketing and Retailing
Regulation and Legislation
Market reports
Marketing & retailing
Outdoor advertising is arguably the most important medium left open for e-cigarette companies looking to create brand awareness. But what can it actually do for a company and is it worth it?...

Ireland: stores drive sales as numbers grow

Written by Stavroula Anastasopoulou || 25th April 2017 || Market reports |

Europe
Ireland
Market Research
Market reports
The Republic of Ireland’s market is based on open system products. Vapers who are using cigalike products more and more are turning to ego style kits. The majority of sales are driven through vape stores. The vaping population...

UK e-liquid market dominated by American brands

Written by Stavroula Anastasopoulou || 12th April 2017 || Market reports |

England
Europe
North America
United Kingdom
United States
Market Research
Marketing and Retailing
Market reports
Our in-depth analysis of the UK e-liquid market shows that the top UK online retailers sell a variety of e-liquid brands, but they come predominantly from US manufacturers. The TPD has affected pricing, but premium as a description...

Belgium: online sales ban benefits French firms

Written by ECigIntelligence || 11th April 2017 || Market reports |

Belgium
Europe
France
Companies
Market Research
Marketing and Retailing
Policy and Politics
Market reports
In our latest report on Belgium, we find that the market is only growing slowly due to online restrictions following the implementation of the TPD. Online sales are banned, meaning sites can only offer in-store collection, and having...

U.S. manufacturers look toward pods to close market gap

Written by || 28th March 2017 || Market reports |

North America
United States
Market Research
Marketing and Retailing
Market reports
Pods are a new hardware category which aim to fill the gap in the U.S. market between the traditional products on offer. In this March 2017 report, we see that the key concept is to close the gap...

Hungary: strict new regime comes down hard

Written by ECigIntelligence || 22nd March 2017 || Market reports |

EU
Europe
Hungary
Market Research
Marketing and Retailing
Regulation and Legislation
Market reports
ECigIntelligence looks at state of the e-cigarette market in Hungary following transposition of the European TPd and the imposition of the strictest regulatory regime in Europe, with online sales banned and bricks-and-mortar sales restricted to nationally registered...

Denmark: TPD changes set to boost sales

Written by ECigIntelligence || 22nd March 2017 || Market reports |

Denmark
Europe
Market Research
Market reports
In 2016 the EU Tobacco Products Directive (TPD) came into force, and the compulsory pharmaceutical licensing of nicotine containing e-cigs and e-liquids ended. This means vape stores and other bricks-and-mortar retailers are now allowed to stock nicotine-containing products,...

Italy: U.S. competition to home-grown brands

Written by ECigIntelligence || 13th March 2017 || Market reports |

EU
Europe
Italy
Market Research
Marketing and Retailing
Market reports
We take a detailed look at Italy's well developed e-liquid market and find a good number of companies either producing e-liquids or offering their own e-liquid brands, but facing competition in their home market from U.S....

Online tutorial: essential facts about e-cigarettes and the vaping market

Written by ECigIntelligence || 12th March 2017 || E-learning , Market reports |

Europe
North America
Marketing and Retailing
Public Health and Medicine
Regulation and Legislation
Technology and Innovation
E-learning
Market reports
Specifically designed for professionals in any field who are new to the e-cig market, this course aims to give you a quick and easy introduction to vaping technology, the market, health issues, types of e-cigarette consumer, and the...

Italy: online sales lead the way

Written by ECigIntelligence || 21st February 2017 || Market reports |

Europe
Italy
Marketing and Retailing
Market reports
In our latest report on the Italian market, we see that online remained the largest e-cig sales channel in 2016, with a significant increase in traffic early last year reflecting an increased e-cig usage during this period. However,...

Austria market offline and fragmented but still developing

Written by Nicolás Leonardo Dejtiar || 9th February 2017 || Market reports |

Austria
Europe
Market Research
Marketing and Retailing
Market reports
In this ECigIntelligence report into the Austrian market, we find that an estimated 1.41% of the population are vapers. It is a highly fragmented industry, both in product preferences and distribution, and distribution is based on physical sales...

E-liquid brand strategy varies across leading websites

Written by || 31st January 2017 || Market reports |

North America
United States
Market reports
With the deeming regulations likely to dramatically reduce the range of e-liquid available in the United States, ECigIntelligence looks at the current state of the online market in terms of product...

Australia and New Zealand: personal imports lead the field

Written by ECigIntelligence || 23rd January 2017 || Market reports |

Australasia
Australia
New Zealand
Heated tobacco
Marketing and Retailing
Market reports
The sale of e-cigarettes containing nicotine is banned in both Australia and New Zealand. Though there is a grassroots move to change this, both markets are currently led by online imports for personal...

Denmark leads Nordic nations in e-cig market development

Written by ECigIntelligence || 17th January 2017 || Market reports |

Denmark
Estonia
EU
Europe
Finland
Norway
Sweden
Market Research
Market reports
Who sells e-cigarettes in the Nordic countries, and where are they based? We compared the markets in Norway, Sweden, Finland and Denmark, and found Denmark the most highly...

Hobbyists driving success of leading U.S. online sellers

Written by ECigIntelligence || 6th January 2017 || Market reports |

North America
United States
Market Research
Market reports
In 2016, the internet provided one of the most important distribution channels in the U.S., with about 15% of vapers regularly making their e-cigarette purchases online. The percentage was higher among hobbyists, with approximately 50% preferring to buy...

E-liquid tax having negative impact on Portugal market

Written by ECigIntelligence || 9th December 2016 || Market reports |

Europe
Portugal
Spain
Marketing and Retailing
Market reports
Due to a tax on e-liquids containing nicotine, most e-liquid bought in Portugal is nicotine free. Vapers are then adding nicotine separately to avoid increasing the price. However, a lot of sales are occurring across the border in...

U.S. vape stores: state and regional location patterns analysed

Written by ECigIntelligence || 28th November 2016 || Market reports |

Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North America
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
United States
Utah
Vermont
Virginia
Washington
Washington D.C.
West Virginia
Wisconsin
Wyoming
Marketing and Retailing
Market reports
In this November 2016 analysis we focused on stores which we believed to be dedicated to vaping, the traditional definition of a vape store. The directories to a large extent are populated with these stores, however we cleaned...

Philippines: small, local suppliers dominate an unregulated market

Written by ECigIntelligence || 23rd November 2016 || Market reports |

Asia
Philippines
Market Research
Marketing and Retailing
Market reports
Local e-liquid manufacturers, small vape stores and a culture of cloud chasing dominate a very small e-cig market in the Philippines, where traditional cigarettes are cheap and nearly half of all men smoke. But that could change with...

Greece enjoys return to growth ahead of TPD deadline

Written by ECigIntelligence || 23rd November 2016 || Market reports |

Europe
Greece
Market Research
Market reports
In this ECigIntelligence report, we find that two years on from the first period of strong growth, 2016 seems to have been a good year for the Greek e-cigarette market as it has experienced its second “boom”. Although...

Heat-not-burn products show rise in sales as more launches planned

Written by ECigIntelligence || 15th November 2016 || Market reports |

Asia
Europe
Italy
Japan
Romania
Switzerland
Companies
Heated tobacco
Market Research
Marketing and Retailing
Technology and Innovation
Market reports
This report is a brief overview of some of the key heated tobacco and hybrid products that are already on the market or are soon to be launched, including data on sales volumes and details of launch...

German market expected to grow substantially again in 2017

Written by ECigIntelligence || 8th November 2016 || Market reports |

Europe
Germany
Companies
Market Research
Marketing and Retailing
Market reports
In this market report we look at how the German vaper population has grown by 30% in the past year. This looks set to continue next year, along with the continuing increase in the number of vaper stores....

UK distribution: vape shops doing well, supermarkets still dominate

Written by ECigIntelligence || 5th November 2016 || Market reports |

England
EU
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Companies
Market Research
Marketing and Retailing
Market reports
In the latest ECigIntelligence report into the UK market, we see that the growth in shop numbers over the past year has been highest in London (97%) and Scotland (105%). The top retailers offer a bigger range of...

UK market: vaping on the rise as tank systems take over

Written by ECigIntelligence || 4th November 2016 || Market reports |

England
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Market Research
Marketing and Retailing
Regulation and Legislation
Market reports
The use of e-cigarettes is increasing in the UK and numbers of vapers have risen by 4% over the past year to reach 2.6m in 2016. There has been a major shift over the past two years from...

China: a market with massive potential but unusual challenges

Written by ECigIntelligence || 4th November 2016 || Market reports |

Asia
China
Companies
Market Research
Marketing and Retailing
Market reports
In this report ECigIntelligence takes an in-depth look at the market in China. The world's most highly populated country is for now a largely untapped potential market for e-cigarettes, despite most of the world's vaping hardware being manufactured...

France: mature, competitive market dominated by open systems

Written by ECigIntelligence || 3rd November 2016 || Market reports |

Europe
France
Ukraine
Companies
Market Research
Marketing and Retailing
Market reports
In this report ECigIntelligence looks at France, a mature market but one with some interesting times ahead. There is a high rate of competition among vape stores, with one chain of shops going out of business earlier this...

Italy: price drop helps to triple vaping population

Written by ECigIntelligence || 2nd November 2016 || Market reports |

EU
Europe
Italy
Companies
Market Research
Marketing and Retailing
Market reports
In this report ECigIntelligence looks at the state of the market in Italy - a market that is recovering following a crash in 2014. The Italian market is also seeing Big Tobacco firms moving in alongside the smaller...

Ukraine: market recovering from decline, but new legislation looms

Written by ECigIntelligence || 26th October 2016 || Market reports |

Europe
Ukraine
Companies
Market Research
Marketing and Retailing
Market reports
In this report ECigIntelligence takes an in-depth look at the market in Ukraine. The currently unregulated vape market appears to be growing again following the recent political turmoil. However, new rules are under discussion that would put e-cigarettes...

Russia: market growth as buyers move toward open systems

Written by ECigIntelligence || 25th October 2016 || Market reports |

Europe
Russia
Market Research
Marketing and Retailing
Market reports
ECigIntelligence looks at how the market in Russia is developing, including the growth in popularity of open system devices and the rise of a vaping culture. Our in-depth report provides detailed data on market size, retailing, market trends...

UK online retail: top brands hold their positions despite low loyalty

Written by ECigIntelligence || 24th October 2016 || Market reports |

England
EU
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Market Research
Marketing and Retailing
Market reports
In this report, ECigIntelligence looks at how leading retailers dominate the UK’s online market for e-cigarette products. While the EU’s Tobacco Products Directive (TPD) is creating uncertainty in the market, we find that consumers don’t seem very loyal...

How top U.S. e-cig brands succeed in traditional channels

Written by Jon Bruford || 27th September 2016 || Market reports |

Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North America
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
United States
Utah
Vermont
Virginia
Washington
Washington D.C.
West Virginia
Wisconsin
Wyoming
Market Research
Marketing and Retailing
Market reports
ECigIntelligence analyses the seven leading e-cig brands in mainstream U.S. retail, aiming to understand and explain the factors that have led to their success in these channels. How do the best-known brands fare, and how have the market...

Report: Netherlands market shrinks but promises stability

Written by Jon Bruford || 1st September 2016 || Market reports |

EU
Europe
Netherlands
Market Research
Market reports
  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the Netherlands or the advanced search page.         Executive summary   Market size is down, but tending to stabilise without further decline...

Survey reveals importance of location for UK vape shops

Written by David Attwood || 10th August 2016 || Market reports |

England
EU
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Market Research
Market reports
In May 2016, ECigIntelligence carried out a short survey of vape stores in the UK in order to investigate average turnover and product mix through this important channel, and to understand some of the non-quantitative factors behind the...

Vape store photo gallery: UK

Written by Lorraine Mullaney || 22nd July 2016 || Market reports |

England
Europe
United Kingdom
Marketing and Retailing
Market reports
Our world store of vape stores ends back in the UK. See how e-cig retailers do point of sale, advertising and promotions in store – and on double-decker...

Vape store photo gallery: Portugal

Written by Lorraine Mullaney || 22nd July 2016 || Market reports |

Europe
Portugal
Marketing and Retailing
Market reports
Next to Spain is Portugal. How differently do Portuguese retailers display their products and point of sale? We take a glimpse at a few...

Vape store photo gallery: Spain

Written by Lorraine Mullaney || 22nd July 2016 || Market reports |

Europe
Spain
Marketing and Retailing
Market reports
We head south to see how Spain's e-cigarette retailers lay out their wares. How hot are Spanish vape product displays and point of...

Vape store photo gallery: Russia

Written by Lorraine Mullaney || 22nd July 2016 || Market reports |

Europe
Russia
Marketing and Retailing
Market reports
Our global tour of vape stores continues as we take a virtual trip to Russia to view various displays, point of sale and retailers in this massive e-cig...