ECigIntelligence

Regulatory and market intelligence for the e-cigarette sector

Market reports

Germany vapers survey: mixing with the enthusiasts

Written by Nicolás Leonardo Dejtiar || 11th January 2018 || Market reports |

EU
Europe
Germany
Market Research
Market reports
Our survey of German vapers’ behaviour and attitudes finds flavour and confidence in the manufacturer are key when choosing e-liquids, while ease of use and customisation options are the prime aspects of hardware ...

The UK’s top five e-cig websites

Written by Stavroula Anastasopoulou || 8th January 2018 || Market reports |

England
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Market Research
Marketing and Retailing
Market reports
ECigIntelligence looked at the price policy and product range for e-liquids and hardware on the UK’s top five visited websites selling e-cigarettes. Multipacks of 10 ml bottles and short-fill e-liquids are a new characteristic of the British e-liquid...

Ontario report: Open systems dominate but new legislation looms

Written by Migle Malinovskyte || 19th December 2017 || Market reports |

Canada
North America
Market Research
Regulation and Legislation
Market reports
In our latest look at Canada, we find that open system products dominate, taking up approximately 85% of the Ontario market, with a high prevalence of basic models. Most sales come through the offline channel, and we believe...

Russia vape survey: more use e-cigs just because they like it

Written by Veronika Sianko || 13th December 2017 || Market reports |

Russia
Market Research
Market reports
Our consumer survey of Russian vapers finds dual use drops off more slowly than in other major markets, while more Russians take up vaping purely for enjoyment, including a substantial number who have never smoked ...

Swiss market dominated by open advanced systems

Written by Migle Malinovskyte || 5th December 2017 || Market reports |

Europe
Switzerland
Heated tobacco
Market Research
Marketing and Retailing
Market reports
The Swiss market is dominated by open advanced systems mostly purchased offline. Due to the country's nicotine ban Switzerland seems an ideal market for shake and vape e-liquids. Foreign shake and vape e-liquids, mostly imported from the...

Online sales: the impact of Amazon, eBay and the web’s mega-retailers

Written by ECigIntelligence || 4th December 2017 || Market reports |

Asia
Australasia
Australia
China
England
EU
Europe
France
Germany
North America
United Kingdom
United States
Market Research
Marketing and Retailing
Market reports
Internet retailing platforms have had a big impact in bringing buyers and sellers together in many sectors – but they have had a limited effect on the e-cigarette market so far. However, they have the potential to become...

E-liquid market fragmented in Poland

Written by ECigIntelligence || 29th November 2017 || Market reports |

Europe
Poland
Market Research
Market reports
In our latest look at Poland, we find that fewer than 10% of respondents have been running their business for less than a year, which indicates fewer entrants into the sector following implementation of the Tobacco Products Directive...

Popularity of shake and vape on the rise in Germany

Written by Nicolás Leonardo Dejtiar || 29th November 2017 || Market reports |

EU
Europe
Germany
Market Research
Marketing and Retailing
Market reports
As shake and vape grows in popularity, ECigIntelligence takes a look at the German market in detail and finds that experienced vapers in Germany mostly use their own-mixed e-liquids, which can help in avoiding TPD restrictions for e-liquid-containing...

Changing times down under: outlook brighter in New Zealand than Australia

Written by Stavroula Anastasopoulou || 29th November 2017 || Market reports |

Australasia
Australia
New Zealand
Market Research
Marketing and Retailing
Market reports
With fewer smokers than in other countries, there is less scope for e-cigarettes to flourish in either country – but legal changes afoot in New Zealand reveal a more positive attitude to vaping than in Australia ...

How PMI creates brand awareness for IQOS in Italy

Written by ECigIntelligence || 22nd November 2017 || Market reports |

EU
Europe
Italy
Heated tobacco
Market Research
Marketing and Retailing
Market reports
PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian consumers? ...

Italy consumer survey: low-nicotine e-liquids prove most popular

Written by ECigIntelligence || 22nd November 2017 || Market reports |

Europe
Italy
Market Research
Market reports
Our consumer survey took place from September to October 2017. Most respondents were ex-smokers, with around a third vaping for more than two years. The majority of our respondents where male and aged between 25 and 44. We found...

Greece shifts towards shake and vape

Written by Stavroula Anastasopoulou || 20th November 2017 || Market reports |

Europe
Greece
Market Research
Marketing and Retailing
Market reports
Since the EU’s Tobacco Products Directive (TPD) was implemented, the Greek e-cigarette market has shifted towards using shake and vape e-liquids, as they are exempt from the new tax ...

German firms learning benefits of social media

Written by Nicolás Leonardo Dejtiar || 10th November 2017 || Market reports |

Europe
Germany
Market Research
Market reports
Our report on the social networks of the top 20 e-cig websites in Germany focuses on Facebook and looks at how companies can best interact with followers to build brand loyalty ...

Japan takes the lead – but is heated tobacco equally hot everywhere?

Written by Stavroula Anastasopoulou || 10th November 2017 || Market reports |

Asia
Japan
Russia
Heated tobacco
Market Research
Marketing and Retailing
Technology and Innovation
Market reports
Web traffic has a strong correlation to sales and sales growth of the consummables inside heated tobacco products. The analysis of web traffic data therefore gives us a good indication of the direction of movement of the category...

UK vape survey: advanced systems and fruit flavours lead the way

Written by Stavroula Anastasopoulou || 26th October 2017 || Market reports |

Europe
United Kingdom
Market Research
Marketing and Retailing
Market reports
In our latest look at the UK market, we find that the e-liquid sector is highly fragmented and a high percentage of the respondents are mixing their own e-liquid. The hardware sector is less fragmented ...

The growing trend of shake and vape in France

Written by Migle Malinovskyte || 16th October 2017 || Market reports |

EU
Europe
France
Market Research
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Market reports
The new trend of shake and vape is taking the French market by storm, with new brands appearing rapidly – particularly a wave of imports from the US and Malaysia ...

Italy vape store survey: e-liquids drive revenues

Written by ECigIntelligence || 11th October 2017 || Market reports |

Europe
Italy
Market Research
Marketing and Retailing
Market reports
In our latest look at the Italian market, we find sales of e-liquids generate around 45% of revenue. Tobacco and fruits are reported as the most popular flavours, while the e-liquid sector appears dominated by Italian brands ...

As UK market grows, speed of future expansion remains unclear

Written by Stavroula Anastasopoulou || 4th October 2017 || Market reports |

Europe
United Kingdom
Heated tobacco
Market Research
Marketing and Retailing
Market reports
In our latest look at the UK market, we find there are approximately 2.8m vapers, an increase of around 12% since 2015. Most are daily users, and there is a clear preference for open system products ...

Slovenia: a small market under a highly restrictive regime

Written by ECigIntelligence || 2nd October 2017 || Market reports |

EU
Europe
Slovenia
Market Research
Marketing and Retailing
Market reports
Our investigation of the Slovenian e-cigarette market finds a very small vaping population and a small number of vape stores bound by a highly restrictive regulatory regime ...

UK online sales: a tough market for new kids on the e-cig block

Written by Stavroula Anastasopoulou || 2nd October 2017 || Market reports |

Europe
United Kingdom
Marketing and Retailing
Market reports
The UK is a highly competitive online market for e-cigarette products, which account for an estimated 30% of overall sales. In total, we estimate there are approximately 380 online retailers in the UK ...

Nicotine products on the horizon as Norway eases in TPD rules

Written by Veronika Sianko || 30th September 2017 || Market reports |

Europe
Norway
Market Research
Marketing and Retailing
Market reports
The EU’s Tobacco Product Directive (TPD) has not yet been fully adopted in Norway. It is anticipated that the sale and manufacture of nicotine containing e-cigarettes and e-liquids will be allowed in the first half of 2018. They...

Finland: market grows despite strict regulation

Written by Veronika Sianko || 22nd September 2017 || Market reports |

EU
Europe
Finland
Market Research
Marketing and Retailing
Public Health and Medicine
Regulation and Legislation
Market reports
The EU’s Tobacco Products Directive (TPD) was transposed in Finland the form of the Tobacco Act, which made Finland one of the EU’s most strictly regulated countries. Market growth of 40% throughout 2016–2017 was mainly determined by...

Physical stores remain focus of vape chains in France

Written by Migle Malinovskyte || 20th September 2017 || Market reports |

Europe
France
Market Research
Marketing and Retailing
Market reports
in our latest look at the French market, we see that all the studied vape store chains are at least partially using a franchise business model. Our franchising conditions’ analysis revealed the Jwell chain has the most attractive...

Vape stores on the rise as China’s domestic market grows

Written by Tim Phillips || 15th September 2017 || Market reports |

Asia
China
Market Research
Marketing and Retailing
Market reports
China’s domestic market has grown substantially during 2016 and the early part of 2017, with a major increase in the number of vape stores, and large growth in the major online sales...

Italy: vape store geographical breakdown and analysis

Written by ECigIntelligence || 15th September 2017 || Market reports |

Europe
Italy
Market Research
Marketing and Retailing
Market reports
Our research on Italian e-cig retailers has revealed that the region around Rome is Italy’s most developed vape store market, with more than four times as many vape stores per inhabitant than the lowest-density areas. There may be...

Open systems dominate markets across the Baltic States

Written by Migle Malinovskyte || 14th September 2017 || Market reports |

Estonia
Europe
Latvia
Lithuania
Marketing and Retailing
Market reports
Estonia, Latvia and Lithuania, collectively known as the Baltic states have a total population of around 6m and share common political traits, economies and history. In our latest report, we estimate the Baltic states’ e-cig market is currently...

Poland: the vape store chains

Written by ECigIntelligence || 4th September 2017 || Market reports |

EU
Europe
Poland
Companies
Market Research
Market reports
ECigIntelligence examines the leading bricks-and-mortar vape chains in Poland and finds that BAT’s eSmokingWorld leads the way, with more than 800 stores across the country ...

Denmark: daily users boost market in the wake of TPD regulation

Written by Veronika Sianko || 4th September 2017 || Market reports |

Denmark
EU
Europe
Market Research
Marketing and Retailing
Market reports
Our latest in-depth look at the Danish e-cigarette sector finds a market that is growing despite a reduction in the overall vaping population, and where the beneficial effects of the European TPD are being...

Colombia market report: the future is bright

Written by Nicolás Leonardo Dejtiar || 1st September 2017 || Market reports |

Colombia
South America
Market Research
Marketing and Retailing
Policy and Politics
Market reports
Very small market size but the future outlook is positive. Highly fragmented in all respects. There’s a small amount of vapers but numbers are expected to grow as product awareness...

Portugal market adapting to new regulations and lower tax

Written by Nicolás Leonardo Dejtiar || 30th August 2017 || Market reports |

Europe
Portugal
Market Research
Marketing and Retailing
Market reports
After the fall of the market size due the e-liquid tax, it seems both companies and vapers have now adapted to the new regulation. As the market starts to grow again, we find advance modular systems have a...

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