Market reports

Online still dominates: Spain market report

Written by Nicolás Leonardo Dejtiar || 21st February 2018 || Market reports |

Europe
Spain
Market Research
Marketing and Retailing
Market reports
In our latest look at the Spanish market, we see that open system products dominate, online remains the most important distribution channel and IQOS is the only Big Tobacco e-cig product currently available ...

Online sales thrive despite ban: Quebec market report

Written by Migle Malinovskyte || 20th February 2018 || Market reports |

Canada
North America
Heated tobacco
Market Research
Marketing and Retailing
Market reports
In our latest look at Canada we focus on Quebec, where the e-cig industry is subject to strict regulations. There is no country-wide regulation as yet, but this looks set to change with Bill S-5 ...

Belgium: vape store numbers booming in a fast-growing market

Written by Migle Malinovskyte || 8th February 2018 || Market reports |

Belgium
EU
Europe
Market Research
Marketing and Retailing
Market reports
The Belgian e-cigarette market is highly regulated but growing fast, with the number of vape stores in the country having doubled since last year’s implementation of the European TPD legalised nicotine e-cigs ...

Hardware in Italy: new quarterly online price tracking

Written by ECigIntelligence || 6th February 2018 || Market reports |

EU
Europe
Italy
Market Research
Marketing and Retailing
Market reports
ECigIntelligence tracked the online pricing of hardware products on the top five visited e-cigarette websites in Italy. The tracking will be conducted on a quarterly basis and the comparative top line results presented, as here ...

US consumer survey: open system users and hardware choices

Written by Eva Antal || 1st February 2018 || Market reports |

North America
United States
Market Research
Market reports
We carried out a survey and analysed the hardware choice of more than 4000 vapers in America. We found 35% of respondents generally only buy their device in vape stores and Smok is the dominant leader by...

HnB in France: distribution channels for IQOS

Written by Migle Malinovskyte || 31st January 2018 || Market reports |

EU
Europe
France
Heated tobacco
Market Research
Marketing and Retailing
Market reports
Our report examines the French distribution channels for PMI’s IQOS, currently the only heated tobacco system available in France, along with its associated Heets consumables ...

Almost 20% rise in vape stores: UK market report

Written by Stavroula Anastasopoulou || 30th January 2018 || Market reports |

England
EU
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Market Research
Market reports
In our latest look at the UK market, we find that there are now about 2,000 vape shops. The northwest of England has the highest number of stores and 70% of all stores belong to a chain ...

International brands make deep inroads into South African market

Written by Stavroula Anastasopoulou || 30th January 2018 || Market reports |

Africa
South Africa
Market Research
Marketing and Retailing
Market reports
Our study of the online market in South Africa, where e-cigarettes have gained a good deal of traction over the past year, analyses brands, products and prices on the country’s 20 leading e-cig websites ...

Under Russian influence: e-cig markets in the Eurasian Economic Union

Written by Veronika Sianko || 25th January 2018 || Market reports |

Armenia
Asia
Belarus
Europe
Kazakhstan
Kyrgyzstan
Russia
Market Research
Market reports
Our report considers how the free flow of goods, common customs tariff and cancellation of customs formalities affects the e-cigarette market within the Eurasian Economic Union (EAEU) of Russia, Belarus, Kazakhstan, Kyrgyzstan and Armenia ...

Facing a taxing future: Russia vape store survey

Written by Veronika Sianko || 22nd January 2018 || Market reports |

Russia
Market Research
Market reports
Our latest survey of vape stores in Russia looks at the revenue shares attributed to the best-selling e-cigarette hardware and e-liquids, and sounds out store managers on how optimistic they are in the shadow of rising taxes ...

Open system users – who are they? New US consumer survey results

Written by Eva Antal || 16th January 2018 || Market reports |

North America
United States
Market Research
Market reports
This first in a series of studies of vaping behaviour is based on a survey of over 7000 open system device users and identifies consumer segments based on vaping experience, device types, and actual and expected changes in...

Germany vapers survey: mixing with the enthusiasts

Written by Nicolás Leonardo Dejtiar || 11th January 2018 || Market reports |

EU
Europe
Germany
Market Research
Market reports
Our survey of German vapers’ behaviour and attitudes finds flavour and confidence in the manufacturer are key when choosing e-liquids, while ease of use and customisation options are the prime aspects of hardware ...

The UK’s top five e-cig websites

Written by Stavroula Anastasopoulou || 8th January 2018 || Market reports |

England
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Market Research
Marketing and Retailing
Market reports
ECigIntelligence looked at the price policy and product range for e-liquids and hardware on the UK’s top five visited websites selling e-cigarettes. Multipacks of 10 ml bottles and short-fill e-liquids are a new characteristic of the British e-liquid...

Ontario report: Open systems dominate but new legislation looms

Written by Migle Malinovskyte || 19th December 2017 || Market reports |

Canada
North America
Market Research
Regulation and Legislation
Market reports
In our latest look at Canada, we find that open system products dominate, taking up approximately 85% of the Ontario market, with a high prevalence of basic models. Most sales come through the offline channel, and we believe...

Russia vape survey: more use e-cigs just because they like it

Written by Veronika Sianko || 13th December 2017 || Market reports |

Russia
Market Research
Market reports
Our consumer survey of Russian vapers finds dual use drops off more slowly than in other major markets, while more Russians take up vaping purely for enjoyment, including a substantial number who have never smoked ...

Swiss market dominated by open advanced systems

Written by Migle Malinovskyte || 5th December 2017 || Market reports |

Europe
Switzerland
Heated tobacco
Market Research
Marketing and Retailing
Market reports
The Swiss market is dominated by open advanced systems mostly purchased offline. Due to the country's nicotine ban Switzerland seems an ideal market for shake and vape e-liquids. Foreign shake and vape e-liquids, mostly imported from the...

Online sales: the impact of Amazon, eBay and the web’s mega-retailers

Written by ECigIntelligence || 4th December 2017 || Market reports |

Asia
Australasia
Australia
China
England
EU
Europe
France
Germany
North America
United Kingdom
United States
Market Research
Marketing and Retailing
Market reports
Internet retailing platforms have had a big impact in bringing buyers and sellers together in many sectors – but they have had a limited effect on the e-cigarette market so far. However, they have the potential to become...

E-liquid market fragmented in Poland

Written by ECigIntelligence || 29th November 2017 || Market reports |

Europe
Poland
Market Research
Market reports
In our latest look at Poland, we find that fewer than 10% of respondents have been running their business for less than a year, which indicates fewer entrants into the sector following implementation of the Tobacco Products Directive...

Popularity of shake and vape on the rise in Germany

Written by Nicolás Leonardo Dejtiar || 29th November 2017 || Market reports |

EU
Europe
Germany
Market Research
Marketing and Retailing
Market reports
As shake and vape grows in popularity, ECigIntelligence takes a look at the German market in detail and finds that experienced vapers in Germany mostly use their own-mixed e-liquids, which can help in avoiding TPD restrictions for e-liquid-containing...

Changing times down under: outlook brighter in New Zealand than Australia

Written by Stavroula Anastasopoulou || 29th November 2017 || Market reports |

Australasia
Australia
New Zealand
Market Research
Marketing and Retailing
Market reports
With fewer smokers than in other countries, there is less scope for e-cigarettes to flourish in either country – but legal changes afoot in New Zealand reveal a more positive attitude to vaping than in Australia ...

How PMI creates brand awareness for IQOS in Italy

Written by ECigIntelligence || 22nd November 2017 || Market reports |

EU
Europe
Italy
Heated tobacco
Market Research
Marketing and Retailing
Market reports
PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian consumers? ...

Italy consumer survey: low-nicotine e-liquids prove most popular

Written by ECigIntelligence || 22nd November 2017 || Market reports |

Europe
Italy
Market Research
Market reports
Our consumer survey took place from September to October 2017. Most respondents were ex-smokers, with around a third vaping for more than two years. The majority of our respondents where male and aged between 25 and 44. We found...

Greece shifts towards shake and vape

Written by Stavroula Anastasopoulou || 20th November 2017 || Market reports |

Europe
Greece
Market Research
Marketing and Retailing
Market reports
Since the EU’s Tobacco Products Directive (TPD) was implemented, the Greek e-cigarette market has shifted towards using shake and vape e-liquids, as they are exempt from the new tax ...

German firms learning benefits of social media

Written by Nicolás Leonardo Dejtiar || 10th November 2017 || Market reports |

Europe
Germany
Market Research
Market reports
Our report on the social networks of the top 20 e-cig websites in Germany focuses on Facebook and looks at how companies can best interact with followers to build brand loyalty ...

Japan takes the lead – but is heated tobacco equally hot everywhere?

Written by Stavroula Anastasopoulou || 10th November 2017 || Market reports |

Asia
Japan
Russia
Heated tobacco
Market Research
Marketing and Retailing
Technology and Innovation
Market reports
Web traffic has a strong correlation to sales and sales growth of the consummables inside heated tobacco products. The analysis of web traffic data therefore gives us a good indication of the direction of movement of the category...

UK vape survey: advanced systems and fruit flavours lead the way

Written by Stavroula Anastasopoulou || 26th October 2017 || Market reports |

Europe
United Kingdom
Market Research
Marketing and Retailing
Market reports
In our latest look at the UK market, we find that the e-liquid sector is highly fragmented and a high percentage of the respondents are mixing their own e-liquid. The hardware sector is less fragmented ...

The growing trend of shake and vape in France

Written by Migle Malinovskyte || 16th October 2017 || Market reports |

EU
Europe
France
Market Research
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Market reports
The new trend of shake and vape is taking the French market by storm, with new brands appearing rapidly – particularly a wave of imports from the US and Malaysia ...

Italy vape store survey: e-liquids drive revenues

Written by ECigIntelligence || 11th October 2017 || Market reports |

Europe
Italy
Market Research
Marketing and Retailing
Market reports
In our latest look at the Italian market, we find sales of e-liquids generate around 45% of revenue. Tobacco and fruits are reported as the most popular flavours, while the e-liquid sector appears dominated by Italian brands ...

As UK market grows, speed of future expansion remains unclear

Written by Stavroula Anastasopoulou || 4th October 2017 || Market reports |

Europe
United Kingdom
Heated tobacco
Market Research
Marketing and Retailing
Market reports
In our latest look at the UK market, we find there are approximately 2.8m vapers, an increase of around 12% since 2015. Most are daily users, and there is a clear preference for open system products ...

Slovenia: a small market under a highly restrictive regime

Written by ECigIntelligence || 2nd October 2017 || Market reports |

EU
Europe
Slovenia
Market Research
Marketing and Retailing
Market reports
Our investigation of the Slovenian e-cigarette market finds a very small vaping population and a small number of vape stores bound by a highly restrictive regulatory regime ...