Market reports

Our comprehensive full-length market reports provide detailed data and analysis of numerous markets around the world, on every continent. Here you will find consumer surveys as well as reports specifically on TPD notification or retail, as an example. In addition, this section includes market snapshots, a PDF infographic with key market data consolidated. Understand the various factors that impact your business with our in-depth market analysis reports.

Polish market report: a tale of two cities

Written by ECigIntelligence || 20th August 2017 || Market reports |

ECigIntelligence visited 34 vape stores in Poland’s two largest cities, Warsaw and Krakow, to gauge the market and compare offline prices – and found a striking difference between the...

Bulgaria: scope for further development

Written by Stavroula Anastasopoulou || 18th August 2017 || Market reports |

The Bulgarian e-cig market is currently worth BGN78m ($47m in 2017), with 200,000 vapers. Almost one in 20 Bulgarians regularly uses e-cigarettes – nearly half because they can vape in places where smoking is banned. The online...

Malaysia: tough regulation stifles market growth

Written by Stavroula Anastasopoulou || 10th August 2017 || Market reports |

ECigIntelligence estimates the Malaysian e-cig market to be worth 513.4m ringgit ($120m) in 2017, with 600,000 vapers. Regulatory uncertainly and a ban on e-cigarettes in some states makes the outlook for future growth pessimistic. This static market is...

Florida’s vape stores: which locations are favoured?

Written by Eva Antal || 3rd August 2017 || Market reports |

Our latest look at the Florida e-cig market investigates how vape stores are geographically located and how this distribution is related to the geographical concentration of tobacco stores. We also look at how much of a correlation there...

Industry expecting growth of undeveloped Serbia market

Written by Veronika Sianko || 25th July 2017 || Market reports |

In this July 2017 report we find that the Serbian e-cigarette market is rather undeveloped, but along with the local industry we expect growth. Electronic cigarettes are only partially regulated, with an advertisement ban and excise duty on...

Double-digit growth in Germany vape stores

Written by Nicolás Leonardo Dejtiar || 25th July 2017 || Market reports |

We identified 700 vape stores in Germany, but there could well be a further 300, once those without an online presence have been taken into account. This report is accurate representation of the distribution pattern, according to population...

Revenue driven by physical stores in Greece

Written by Stavroula Anastasopoulou || 10th July 2017 || Market reports |

This ECigIntelligence survey took place between April and June 2017. We found there are around 500 specialised vape stores at this moment in Greece, averaging a monthly revenue of around €10,000, of which 70% was reported to come...

Japan market fragmented with sales concentrated online

Written by Veronika Sianko || 15th June 2017 || Market reports |

        Executive summary   Electronic cigarettes have started to gain popularity after a sharp increase in tobacco taxes. The market of reduced-risk products in Japan seems to be dominated by heated tobacco rather than e-cigarettes,...

Study finds fruit flavours favoured in Germany

Written by Nicolás Leonardo Dejtiar || 16th May 2017 || Market reports |

In our latest look into the German market, we find a high prevalence of mods against other e-cig formats, with the most popular products being Joyetech ego AIO, Smoke Alien kit and Eleaf Istick Pico kit. The most...

U.S. consumer survey 2017: mostly mods, replacing tobacco

Written by Tim Phillips || 11th May 2017 || Market reports |

An online survey was carried out on U.S. e-cigarette consumers by ECigIntelligence between October 2016 and January 2017 in the U.S. The survey was carried out with support from consumer association CASAA (Consumer Advocates for Smoke-Free Alternatives Association)...

Fruit flavours remain favourite among UK vapers

Written by Stavroula Anastasopoulou || 9th May 2017 || Market reports |

In our latest look at the UK market, we find estimated daily revenues of British vape stores vary, mainly between £500 and £1,500. Stores in more populated cities do not seem to be getting more customers than those...

Ireland: stores drive sales as numbers grow

Written by Stavroula Anastasopoulou || 25th April 2017 || Market reports |

The Republic of Ireland’s market is based on open system products. Vapers who are using cigalike products more and more are turning to ego style kits. The majority of sales are driven through vape stores. The vaping population...

UK e-liquid market dominated by American brands

Written by Stavroula Anastasopoulou || 12th April 2017 || Market reports |

Our in-depth analysis of the UK e-liquid market shows that the top UK online retailers sell a variety of e-liquid brands, but they come predominantly from US manufacturers. The TPD has affected pricing, but premium as a description...

Belgium: online sales ban benefits French firms

Written by ECigIntelligence || 11th April 2017 || Market reports |

In our latest report on Belgium, we find that the market is only growing slowly due to online restrictions following the implementation of the TPD. Online sales are banned, meaning sites can only offer in-store collection, and having...

Hungary: strict new regime comes down hard

Written by ECigIntelligence || 22nd March 2017 || Market reports |

ECigIntelligence looks at state of the e-cigarette market in Hungary following transposition of the European TPd and the imposition of the strictest regulatory regime in Europe, with online sales banned and bricks-and-mortar sales restricted to nationally registered...