Creating a smoking alternative: the inside story of Ploom

          E-cigarettes and modified-risk tobacco products may change the face of smoking as we know it today. In this article, republished from Tobacco Journal International exclusively for ECigIntelligence readers, Ploom co-founder and chief technology officer Adam Bowen relates the story of “the Ploom experience”. Ploom was based first and foremost on one simple but powerful idea: » Continue Reading. ...

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