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Marketing & retailing

E-cigarette ads could increase smokers’ desire for tobacco

Written by || 26th March 2015 || Marketing & retailing , News analysis | Health and science | Marketing and Retailing | Nicotine | Policy and Politics | Regulation and Legislation | GeographiesEurope North America Pennsylvania United States

Vaping in TV commercials may increase smokers’ urge to reach for a cigarette and decrease optimism among those that quit tobacco, a new study from the University of Pennsylvania’s Annenberg School for Communication suggests.
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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