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Marketing & retailing

E-cigarette ads could increase smokers’ desire for tobacco

Written by || 26th March 2015 || Marketing & retailing , News analysis || Health and science | Marketing and Retailing | Nicotine | Policy and Politics | Regulation and Legislation | Europe North America Pennsylvania United States

Vaping in TV commercials may increase smokers’ urge to reach for a cigarette and decrease optimism among those that quit tobacco, a new study from the University of Pennsylvania’s Annenberg School for Communication suggests. ...

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