Our overview of market developments in Latin America explores the varying situation of e-cigarettes and vaping in the most advanced markets in the region: Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico and Peru.
Latin America has some important differences from the US and European markets, the most significant being wealth inequality, lower purchasing power and very low tobacco prices.
Common trends include the presence and significance of an informal market, the lack of health concerns about smoking, and an inexperienced vaping population.
Legislation is the most important factor restraining market development. While large countries like Brazil, Argentina and Mexico have huge potential, the sale of e-cigarettes is currently illegal in all three.