‘FDA flavour restrictions could devastate industry’, trade body warns

As much as 90% of the US e-cigarette market could be forced out of business by the FDA’s restrictions on flavours in e-liquids, according to an industry insider with a history of battling the US government about e-cigarettes.

The majority of small businesses would struggle to meet the cost of implementing proposed regulatory requirements, according to Ray Story, ceo of TVECA (the Tobacco Vapor Electronic Cigarette Association).