E-cigarettes in China

China: The national Unified e-cigarette trading platform was launched today. As explained in our report on Chinese regulation, the platform will hold information on licensed operators and all products sold domestically, as well as those intended for export after they are reviewed by the tobacco administration.

China: The State Administration for Market Regulation and the National Standardisation Administration today published the approved mandatory national standard on e-cigarettes, which will be implemented from 1st October. Along the lines of the EU Tobacco Products Directive (TPD), the standard will impose a nicotine cap of 20 mg and limit the size of refills to 20 ml.

China: The market administration of Changsha, a city of 8m people in Hunan province, has issued a notice alerting the public to last November’s national legislative changes. Tobacco operators and advertising agencies are reminded that it is illegal to advertise e-cigarettes online, in mass media, newspapers, radio or television. The notice says: “Advertisements promoting product names, trademarks, packaging, branding and similar features of electronic cigarettes must be immediately removed.”