Imperial Brands’ half-yearly performance bolstered by product launches in Europe

Imperial Brands delivered a solid performance for the first half of the year ended 31st March 2024, boosted by an improved scale in its existing footprint and a further step-up in innovation across all next-generation product (NGP) categories – with additional launches expected in the second half.

During the presentation of its first-half financial results, the UK-based tobacco giant announced that, in the vapour segment, it saw a successful launch and roll-out in Europe of a new disposable device under the Blu brand. The device delivers an increased 1,000 puff count and has a removable battery to aid recycling.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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