IQOS growth slows as market matures

After the 2014 launch of IQOS in Japan, its market share grew rapidly but now sees a slower growth rate due to a mature heated tobacco market and more competition. To see the in-depth analysis of iQOS, see our market report here. Original publication: 14th November 2019 ...

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      After the 2014 launch of IQOS in Japan, its market share grew rapidly but now sees a slower growth rate due to a mature heated tobacco market and more competition. To see the in-depth analysis of iQOS, see our market report here. Original publication: 14th November 2019 ...

      Restricted content. Do you want to read more?