It ain’t just what you sell, it’s the way that you sell it

An e-cig company could be selling the best item available in a category but if it is selling it through the wrong retail channel, it is likely to lose out, according to industry experts

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Freddie Dawson

Senior contributing editor

Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

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It ain’t just what you sell, it’s the way that you sell it – and where

Freddie Dawson

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Freddie Dawson

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