Juul Labs has bought VMR – described by Time Magazine as “the market leader in online sales of e-cigs” – from High Praise, a wholly-owned subsidiary of Huabao International Holdings of Hong Kong.
VMR describes itself as “the world’s largest online e-cigarette retailer”. It claims its V2 brand is the number one online e-cig brand in the US and the fifth highest-selling in US retail.
Representatives of VMR told ECigIntelligence they were not currently at liberty to discuss details of the $75m deal.
It was reported this summer that Juul had raised $650m for global expansion.