Juul buys ‘world online leader’ VMR in $75m deal

Juul Labs has bought VMR – described by Time Magazine as “the market leader in online sales of e-cigs” – from High Praise, a wholly-owned subsidiary of Huabao International Holdings of Hong Kong.

VMR describes itself as “the world’s largest online e-cigarette retailer”. It claims its V2 brand is the number one online e-cig brand in the US and the fifth highest-selling in US retail.

Representatives of VMR told ECigIntelligence they were not currently at liberty to discuss details of the $75m deal.

It was reported this summer that Juul had raised $650m for global expansion.


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