RLX’s net revenues are hit by transition to China’s new national standards

RLX Technology saw a drop of around 46% in its net revenue for the third quarter of the year but has expressed confidence that its sales will gradually recover and its diversified portfolio will continue to satisfy consumers’ needs.

The Beijing-based manufacturer of the Relx e-cigarette brand reported a net revenue of CNY1.04bn ($15m) in Q3 2022, down from CNY1.67bn ($240m) in the same period a year ago. RLX claimed the decrease was primarily due to the suspension of store expansions and the discontinuation of older products during the transition to the new national standards.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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