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Marketing & retailing

The challenging quest to create a brand that’s the Apple of e-cigs

Written by || 14th December 2017 || Marketing & retailing | Companies | Marketing and Retailing | Technology and Innovation | GeographiesEurope United Kingdom

While other electrical items quickly throw up a clear brand leader (whether they’re a better product or not), no “Apple of e-cigs” – rapidly picked up on by tastemakers for its must-have designer appeal – has yet emerged
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ECigIntelligence

This article was written by one of ECigIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual vaping markets. For a full list, please see our Who We Are page.

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