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Marketing & retailing

Totally Wicked told sponsorship is legal, despite crossing borders

Written by || 19th December 2016 || Marketing & retailing , News analysis | Companies | Marketing and Retailing | Regulation and Legislation | TPD | GeographiesEurope

St Helens rugby league club is to rename its ground the Totally Wicked Stadium in a sponsorship deal which also includes shirt advertising - and could run foul of the European TPD ban on cross-border e-cig sponsorship.
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Freddie Dawson

Senior news editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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