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News analysis

Study suggests UK vape market saturated as pool of non-vaping smokers drying up

Written by || 7th August 2024 || News analysis | Consumers | Disposables | Market sizes | Policy and Politics | Pricing | Regulation and Legislation | Tax | GeographiesEurope United Kingdom

New data suggests the number of smokers that have grown the UK vaping market could be nearly tapped out, and the government will likely act to stop new consumers from taking their place.

The UK’s HM Revenue and Customs (HMRC) said only 4% of current smokers/non-vapers now say they intend to start vaping in the future, based on a report the department commissioned.

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Freddie Dawson

Senior news editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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