Topic market reports - Vape market analysis

How America's leading e-liquid brands fare online and in vape stores

Written by Eva Antal | 19th October 2017

Our study of the leading brands on the US online e-liquid market finds prices per ml falling, while bottles are growing larger ...

The growing trend of shake and vape in France

Written by Migle Malinovskyte | 16th October 2017

The new trend of shake and vape is taking the French market by storm, with new brands appearing rapidly – particularly a wave of imports from the US and Malaysia ...

Italy vape store survey: e-liquids drive revenues

Written by ECigIntelligence | 11th October 2017

In our latest look at the Italian market, we find sales of e-liquids generate around 45% of revenue. Tobacco and fruits are reported as the most popular flavours, while the e-liquid sector appears dominated by...

Polish product mix revealed by TPD notifications: Poland market report

Written by ECigIntelligence | 10th October 2017

Poland’s Bureau for Chemical Substances has published the first official list of all notified e-cigarette products, providing an insight into the product mix on the Polish market ...

Hardware in the UK, the top brands on the top websites: UK market report

Written by ECigIntelligence | 9th October 2017

Our survey of hardware on sale on UK e-cigarette websites finds four brands leading the field – SMOK, Aspire, Innokin and Eleaf – with prices fairly standard across the leading sites ...

Italy: where the e-liquid manufacturers are and what they make

Written by ECigIntelligence | 4th October 2017

ECigIntelligence’s survey of Italian e-liquid manufacturers finds most are based in the north, around Milan and Turin, while a few take advantage of favourable conditions in neighbouring countries ...

UK online sales: a tough market for new kids on the e-cig block

Written by ECigIntelligence | 2nd October 2017

The UK is a highly competitive online market for e-cigarette products, which account for an estimated 30% of overall sales. In total, we estimate there are approximately 380 online retailers in the UK ...

Better websites build on growth of Germany’s online e-cigarette market

Written by Nicolás Leonardo Dejtiar | 22nd September 2017

Our latest survey of the state of the online German e-cig market finds improved websites, more visits – despite a clampdown on advertising – and stability in the top 20 site rankings ...

US vape store survey: optimism up as revenue stays flat

Written by Eva Antal | 21st September 2017

ECigIntelligence’s survey of 1003 US vape stores finds increased optimism on the street despite revenues being exactly what they were 12 months...

Polish e-liquid manufacturers take advantage of Special Economic Zones

Written by ECigIntelligence | 20th September 2017

Poland is one of the largest e-liquid manufacturing areas in Europe, with manufacturers largely based in designated Special Economic Zones making their own brands as well as others for both home and foreign markets ...

Physical stores remain focus of vape chains in France

Written by Migle Malinovskyte | 20th September 2017

in our latest look at the French market, we see that all the studied vape store chains are at least partially using a franchise business model. Our franchising conditions’ analysis revealed the Jwell chain has...

Italy: vape store geographical breakdown and analysis

Written by ECigIntelligence | 15th September 2017

Our research on Italian e-cig retailers has revealed that the region around Rome is Italy’s most developed vape store market, with more than four times as many vape stores per inhabitant than the lowest-density areas....

Poland: the vape store chains

Written by ECigIntelligence | 4th September 2017

ECigIntelligence examines the leading bricks-and-mortar vape chains in Poland and finds that BAT’s eSmokingWorld leads the way, with more than 800 stores across the country ...

Italy: big three franchised chains dominate vape store market

Written by ECigIntelligence | 23rd August 2017

Three vape store chains have emerged as the leading brands in Italy, growing by more than 10% in a year, and representing more than a third of all vape stores in the country ...

Product mix in the Hungarian market: insight from TPD notifications

Written by ECigIntelligence | 21st August 2017

Our analysis of notifications under the European Tobacco Products Directive (TPD) provides some indications of the product mix in the Hungarian e-cigarette market ...

France online: specialist vaping websites to the fore

Written by Migle Malinovskyte | 21st August 2017

Our survey of the online e-cig market in France finds vape store chains, e-liquid manufacturers and general online retailers all trailing behind the leading specialist sites ...

The Big Five: top chains grow in the South while some go West

Written by Eva Antal | 16th August 2017

Our study of the top five US vape store chains considers how many outlets they have, their geographical distribution, how much they have grown, and how their presence relates to that of smaller chains and...

Optimism surges in vape stores after FDA eases the regulation pressure

Written by Eva Antal | 11th August 2017

After the FDA’s recent announcement, we went back to some of the respondents to our US vape store survey earlier in the summer – and we found that optimism had increased hugely ...

Post-TPD online ban hits internet sales in Poland

Written by ECigIntelligence | 7th August 2017

Before the TPD, around half of Poland’s e-cig sales were made on the Internet. But now, only a few offshore and B2B operations...

Florida’s vape stores: which locations are favoured?

Written by Eva Antal | 3rd August 2017

Our latest look at the Florida e-cig market investigates how vape stores are geographically located and how this distribution is related to the geographical concentration of tobacco stores. We also look at how much of...

Product mix in the Italian market: new insight from TPD notifications

Written by ECigIntelligence | 30th July 2017

Figures for product notifications to the Italian health ministry under European TPD regulations enable us to make some interesting observations on the country's e-cigarette market ...

Italy: top five online retailers keep a stable leadership position

Written by ECigIntelligence | 26th July 2017

In our latest look at the Italian market, we find that online remains an important channel in2017, with a significant increase in traffic over 2016 reflecting increased e-cig usage during this period. The top 10...

Double-digit growth in Germany vape stores

Written by Nicolás Leonardo Dejtiar | 25th July 2017

We identified 700 vape stores in Germany, but there could well be a further 300, once those without an online presence have been taken into account. This report is accurate representation of the distribution pattern,...

US vape store numbers growing but at slower rate

Written by Eva Antal | 17th July 2017

In our latest look at the vape stores of America, we find that while the number of vape stores saw 16% growthin 2016, in 2017 this growth slowed to 3%. Previously the South had driven...

Revenue driven by physical stores in Greece

Written by ECigIntelligence | 10th July 2017

This ECigIntelligence survey took place between April and June 2017. We found there are around 500 specialised vape stores at this moment in Greece, averaging a monthly revenue of around €10,000, of which 70% was...

US traffic report: how the leading vaping websites are faring

Written by Eva Antal | 10th July 2017

Our latest detailed update on the US online market finds that the leading vaping websites are more than holding their own ...

France online: Le Petit Vapoteur takes a dominant position

Written by Migle Malinovskyte | 26th June 2017

Our latest survey of the French online market reveals the domination of lepetitvapoteur.com, with more than 100,000 unique visitors a month – considerably more than the second and third placed sites...

Heated tobacco: expanding the market for reduced-risk nicotine?

Written by ECigIntelligence | 23rd June 2017

Heat-not-burn could compete with e-cigarettes for consumer attention, but it may also attract new users. What progress has the recent spate of launches made, and what might the future hold?...

Growth in US mainstream retail – Nielsen data under scrutiny

Written by Eva Antal | 20th June 2017

Our detailed analysis of US e-cigarette sales through mainstream retail shows hefty year-on-year growth, with smaller brands gaining market...

UK vape store owners optimistic following TPD implementation

Written by ECigIntelligence | 20th June 2017

In our latest survey of the UK market, we find that sales of e-liquids generated around 60% of revenue. The e-liquid market is fragmented, while the hardware sector is much more consolidated. Top five brands...

France: how vape stores are faring across the country

Written by Migle Malinovskyte | 19th June 2017

Our survey of French vape stores, conducted in April and May 2017, analyses detailed responses from 165 store managers, representing 548 stores across 12 of the 13 mainland regions of...

Spanish focus group highlights lack of brand loyalty among vapers

Written by Migle Malinovskyte | 14th June 2017

In April 2017, ECigIntelligence conducted a focus group with five Spanish e-cig users. The participants were recruited through a chain of vape shops and using social media. The participants were asked to discuss their...

France: e-cigarette distribution through the tobacconist channel

Written by Migle Malinovskyte | 9th June 2017

ECigIntelligence estimates that between 10% and 15% of the French e-cigarette market is taken by tobacconist stores – and after a troubled start, their market share is growing, with more than half of all tobacconists...

Spanish stores: high-footfall areas attract new customers, bigger spend

Written by Nicolás Leonardo Dejtiar | 17th May 2017

In our latest look at the Spanish market, we see that stores in areas with a high footfall tend to have double the number of new vaper customers, and most of the e-liquids sold come...

Study finds fruit flavours favoured in Germany

Written by Nicolás Leonardo Dejtiar | 16th May 2017

In our latest look into the German market, we find a high prevalence of mods against other e-cig formats, with the most popular products being Joyetech ego AIO, Smoke Alien kit and Eleaf Istick Pico...

U.S. consumer survey 2017: mostly mods, replacing tobacco

Written by Tim Phillips | 11th May 2017

An online survey was carried out on U.S. e-cigarette consumers by ECigIntelligence between October 2016 and January 2017 in the U.S. The survey was carried out with support from consumer association CASAA (Consumer Advocates for...

Domestic brands dominate the market in France

Written by Migle Malinovskyte | 11th May 2017

In this look at the French market, we find the most common daily vape store revenue is less than €500.The e-liquid market is also dominated by French brands, led by Alfaliquid, Pulp and...

U.S. vaping habits and patterns: an ECigIntelligence survey

Written by ECigIntelligence | 11th May 2017

ECigIntelligence surveyed U.S.-based vapers though an online panel, which sampled the population in four key U.S. regions. Here’s what we...

Fruit flavours remain favourite among UK vapers

Written by ECigIntelligence | 9th May 2017

In our latest look at the UK market, we find estimated daily revenues of British vape stores vary, mainly between £500 and £1,500. Stores in more populated cities do not seem to be getting more...

Survey finds U.S. e-liquid market fragmented as pessimism grows

Written by David Attwood | 3rd May 2017

The US Vape Store Survey is an ongoing joint project of ECigIntelligence and the Smoke-Free Alternative Trade Association (SFATA). The first survey was conducted in December 2015. This latest survey took in vape stores across...

How preferences for e-liquid flavours differ

Written by Tim Phillips | 3rd May 2017

Flavour preferences among e-cigarette users differ markedly between different countries, different hardware devices and between types of users....

E-cig price patterns compared across six key markets

Written by ECigIntelligence | 3rd May 2017

ECigIntelligence compares the prices of six e-cig products - hardware and e-liquids - across six key markets: France, Germany, Italy, the UK, the U.S. and...

Italy: e-liquids drive sales as big cities find more new customers

Written by ECigIntelligence | 1st May 2017

Key findings of our Italian survey include that estimated daily revenues of Italian vape stores vary between €300 and €1500; and that stores located in more populated cities seem to be getting more new customers...

UK e-liquid market dominated by American brands

Written by ECigIntelligence | 12th April 2017

Our in-depth analysis of the UK e-liquid market shows that the top UK online retailers sell a variety of e-liquid brands, but they come predominantly from US manufacturers. The TPD has affected pricing, but premium...

Product mix in the UK market: new insight from TPD notifications

Written by ECigIntelligence | 2nd April 2017

Analysis of notifications to the British regulator provides insight into the product mix on the...

U.S. manufacturers look toward pods to close market gap

Written by Aidan Semmens | 28th March 2017

Pods are a new hardware category which aim to fill the gap in the U.S. market between the traditional products on offer. In this March 2017 report, we see that the key concept is to...

Denmark: TPD changes set to boost sales

Written by ECigIntelligence | 22nd March 2017

In 2016 the EU Tobacco Products Directive (TPD) came into force, and the compulsory pharmaceutical licensing of nicotine containing e-cigs and e-liquids ended. This means vape stores and other bricks-and-mortar retailers are now allowed to...

Italy: U.S. competition to home-grown brands

Written by ECigIntelligence | 13th March 2017

We take a detailed look at Italy's well developed e-liquid market and find a good number of companies either producing e-liquids or offering their own e-liquid brands, but facing competition in their home market from...

All across France, smaller vape stores are going out of business

Written by ECigIntelligence | 22nd February 2017

With the vaping population falling, smaller vape stores across France are closing their doors - leaving the bigger, better-funded chains to pick up the...

Italy: online sales lead the way

Written by ECigIntelligence | 21st February 2017

In our latest report on the Italian market, we see that online remained the largest e-cig sales channel in 2016, with a significant increase in traffic early last year reflecting an increased e-cig usage during...

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